WE HAVE NEVER BEEN TOO BUSY TO ENGAGE IN CHALLENGES

For us, 2021 was a year filled with a number of trials that we are proud to have successfully overcome. Fortunately, we still have the feeling of satisfaction from the many different activities that we managed to perform with the support of our partners and supporters. We also want to share some of the things we have done over the past 12 months. Alternative Advertising became 13 years old and entered the peak of our teenage years. This fragile age provokes us to study even harder and create in order to grow more creative and successful for our clients and partners, as well as for ourselves as a team and individuals.

Тhe reality we comprehended was replaced by another one after March 13, 2020. This drastic change was unexpected for most of the world’s population. Despite all, life did go on and we had to adapt.The drastic changes in the last year and a half affected the advertising sector all around the world. This equally affected the offer of services, the work with current clients and, the attraction of new ones. From September 30, 2021, we merge with the digital agency SEOMAX to create more satisfaction for our customers. Through this merger, we will be able to offer our customers a distinct mix of tools for positioning and promoting their brands, both offline and online.

Did you know that 90% of all information consumption comes from visualizations? People remember 80% of what they see and only 20% of what they read. No wonder the concept of visual learning and gamification provides maximum benefits for all learners, no matter what area you are in. VR games uniquely present new products and services, use the power of visualization and the game element. Virtual reality includes innovative methods that add a fun factor to training, shopping, brand presentation, and many other areas to better remember information.

One of the strengths of VR is the ability for the user to experience the feeling of being “there”. In the tourism industry, virtual reality can be used to recreate tourist destinations, sites, and attractions in a unique and immersive way. Although ordinary images and videos show what a destination has to offer, they often do not provoke an emotional response. Here comes the role of VR shooting, which can stimulate the user’s senses to another level and “transfer” the viewer’s mind to the destination we want to present to him.

The global pandemic has completely changed the event industry. In recent years, and especially in the past few months, consumer behavior has changed completely. An event manager needs to be able to create events that could be remembered and kept in people’s minds. Innovation is a driving force and every event organizer must keep track of what is new.

In the last few years, virtual and augmented reality have become one of the most valuable marketing tools for many international companies such as BMW and TopShop. From games, these technologies have moved into the retail and e-commerce industries. There, they are a great way to attract new customers. VR and AR solutions are gaining popularity around the world.

The virtual environment and new technologies make the sale of real estate and the presentation of the dream interior and exterior of objects a more engaging and dynamic experience than ever. Thanks to VR technology, the visualization of interior solutions is more real and impactful. At the same time, they can enable the proposed objects to be seen by more people in a shorter time and from different parts of the world.

Virtual reality is a powerful tool in the service of all who seek evolution in the field of training. It has unlimited training options for employees at different professional levels: from people specializing in a craft activity to those – occupying top and managerial positions

First, what is to sell solutions? This is the process by which you offer solutions, not products/services. You find the exact need of the customer and show him how a certain product or service can satisfy him. What better way to help consumers understand the solution and how much will it make their lives easier than by “experiencing it” first hand? Thanks to VR and AR, this is now possible.

Virtual reality (VR) is a general term for content that can be played by digital devices such as HMDs (head-mounted displays) or smartphones (mobile VR). This can be a linear film recorded using a 360-degree camera, or an interactive 3D simulation, such as those used for games that allow the user to fully immerse themselves in what is happening.